CXO Solution

We embedded our fractional CSO, whose background in Fortune 500 strategy, allowed us to quickly identify a misaligned audience and shift WEquip’s focus from consumers to business suppliers. Our C-Team co-developed a seasonal launch strategy, prioritizing one industry at a time to maximize impact.

To execute the vision, we activated CXO’s network of marketing and automation specialists to build campaigns, manage platform communications, and streamline supplier onboarding.

Results:

• Doubled business account signups
• Increased rentals through targeted supplier engagement
• Created a scalable seasonal marketing playbook